"Black Friday originated in the USA. But in recent years, it has become increasingly popular here too. Americans have always been consumers on a much larger scale than Europeans. But of course there is also this phenomenon in Latvia and it has spread in Europe. Especially in the internet environment, I think because the internet environment for us is global, and if you have online stores in America that offer discounts that day, then you have to think of something to keep up with," says An...