The exhibition is organized by phlox breeder and collector Tatjana Kočāne from Rūgadzi, whose garden cultivates about 400 varieties of phlox, including 60 varieties selected by her personally. The exhibition will feature various phlox varieties differing in color, shape, and size of flowers, as well as the variety Svētā Anna, bred by Kočāne in 2025, and the variety Ziemeļmeita, bred in 2022, which became the second most popular phlox variety among exhibition visitors last year. During the exhibition, visitors will be able to receive advice on growing phloxes, ask questions to the breeder, and participate in voting for the most beautiful flower.