Clothing and accessories remain the most popular category of foreign online purchases in all three Baltic countries. In Estonia, the share of such buyers remained unchanged over the year at 45%, while in Lithuania it decreased from 31% to 25%. In Latvia, the second most popular category is booking services — for hotels, cars, and other services. 43% of respondents used these services on foreign websites, compared to 41% a year earlier. In third place are airline tickets and other transportation services — 32% compared to 31% in 2025. In Estonia, 37% of respondents used booking services and purchased transportation tickets on foreign platforms. Over the year, the share of booking service users decreased by one percentage point, while the share of transportation ticket buyers decreased by three points. In Lithuania, after clothing and accessories, the next specific category is accommodation services — 15% of respondents used these services on foreign websites. Household goods were purchased by 13% of respondents. Another 16% chose the general category of "other goods and services."
