Famous brand managers and perfume houses understand how scents influence people's behavior and emotions, and they successfully use this in their practice. Feeling of Peace: Cotton Associations are important in perfumery. Everyone has memories that bring them back to moments when they experienced special emotions: peace, tranquility, happiness. Cotton notes are often used in home fragrances and niche perfumes. In fragrances with this note, the emphasis is on the cotton tablecloth from childhood, home coziness, and crisp hotel sheets. Remember how you enter a hotel after a tiring flight, fall onto the snow-white bed, and feel calm. Hotels often infuse bed linens with the scent of cotton. Happiness: Neroli The composition of euphoric perfumes includes many components capable of evoking positive emotions. They elevate mood, regulate the nervous system's activity, and even influence hormone levels. Happiness is not just joy and fun, but also stability, self-confidence. One of the most popular notes of happiness is neroli, which is a powerful antidepressant and aphrodisiac. Neroli oil is extracted from the flowers of the bitter orange tree, and it is considered one of the most expensive oils. It has been proven that neroli scents promote the production of serotonin—the happiness hormone. Thus, spraying a composition with this note can be comparable to the pleasure of chocolate, but without harming your figure. Wealth: Frankincense and Myrrh You can probably easily recognize the scent of your favorite store or boutique—they spray it not only to lift spirits but also to stimulate purchases. This is called aroma marketing—a method that works flawlessly. Marketers know that we buy not things, but sensations. It is not necessarily true that a Gucci sweater keeps you warmer than a sweater from United Colors of Benetton, but it gives the feeling that you can afford it. “I deserve better. I can buy this item. I feel worthy of this purchase, and it gives me confidence” — this is what the scents of frankincense and myrrh whisper to you as they envelop you in an expensive boutique. These sensual notes can make every woman feel beautiful and desirable, while adding grandeur to a man. 5 Best-Selling Fragrances of All Time According to a Cosmetics Business study, women spend about $51 billion a year on perfumes. * Chanel No. 5, Chanel Last year, the legendary fragrance turned 100 years old! In 1921, Coco Chanel decided to create a perfume for women that “smells like a woman.” Perfumer Ernest Beaux offered her 10 compositions, from which Mademoiselle chose the fifth—hence the name of the perfume. Thirty-three years after the fragrance's debut, Marilyn Monroe stated that she only used “a few drops of Chanel No. 5” at night—this became the best advertisement of all time. * J'adore, Dior The literal translation from French means “I adore!” The fragrance is over 20 years old, and at the time of its release, the face of the new product was the beautiful Charlize Theron—an actress who embodies women who, possessing a strong character, remain feminine and tender. The perfume lived up to its philosophy—thousands of women around the world fell in love with it. * Black Opium, YSL The perfume appeared in 1977 and caused a wave of negativity and aggression. The fashion house was accused of promoting drugs and promiscuous sex. But the black PR worked in favor—the public wanted to make a personal little rebellion by buying provocative perfumes. For many years, the fragrance remained a bestseller for the brand until its flanker was released in 2014, breaking records. * L’Air du Temps, Nina Ricci The fragrance was created in the post-war year of 1948: the son of the legendary Nina Ricci asked perfumer Francis Fabron to capture the feeling of happiness, peace, and tranquility for European women weary from war in a bottle. The exact formula of the perfume has been kept secret for over 60 years, and the bottle of the legend is particularly symbolic today—its cap is adorned with a pair of doves, messengers of peace. * 3 L'imperatrice, Dolce & Gabbana The legendary “Empress” has no relation to a royal title—the perfume is dedicated to Tarot cards. The ambassador of the fragrance became Naomi Campbell—wild, bold, and unusual, just like the fragrance itself. Admit it, you also recalled that sweet trail as soon as you read the name?
