Latvia's 'tourism intensity' is low by EU standards

Though Latvia's tourist numbers saw growth in 2025, it finds itself close to the bottom of the EU's rankings when it comes to 'tourism intensity', which is the ratio of nights spent at tourist accommodation establishments relative to the total permanent resident population.

The EU recorded an average of 7.0 guest nights per year, up from the 6.7 ratio registered in 2024, but Latvia's ratio was less than half of this.

At country level, the highest ratios were regis...