Foto: BB.LV / вход в здание ЕК

As a result, claims about recycling will become fairer, clearer, and comply with EU consumer protection legislation. Companies have committed to replacing the label statement that the bottle is made of 100% recycled plastic with a more accurate wording indicating that this does not apply to the cap and label. This step will ensure the provision of clear and reliable information about the composition and recycling possibilities. Additionally, companies have committed to replacing calls for "recycling" on labels with a simpler phrase "return for recycling." This is necessary to prevent consumers from getting the false impression that the bottle they are purchasing has already been recycled and that it will definitely be made into a new one. Furthermore, companies promised to ensure that their labels and marketing materials do not create a misleading impression of the eco-friendliness of plastic bottles, for example, by combining them with other "green" claims or symbols. They also committed to ensuring that their digital marketing campaigns on websites and social media reflect the essence of the commitments made.