Foto: BB.LV / Катрина Диманта
Katrina Dimanta's first concert tour in Latvia turned out to be much more difficult than the singer herself expected. Despite the preparation and investment, audiences are not rushing to buy tickets, which has led to the cancellation of some performances. The concerts scheduled for September 27 in Gulbene and October 2 in Liepaja did not take place due to insufficient ticket sales. Thus, out of seven performances in the tour, two were canceled. Dimanta decided to openly talk about the problems she faced, although, according to her, many musicians prefer not to publicize such failures. > "Many musicians do this quietly, but I have nothing to hide. It’s hard to admit that something isn’t working. It’s also hard to find the strength to continue. I didn’t expect everything to be so sad," the singer admitted. ### Why aren’t audiences buying tickets? In Dimanta's opinion, the decline in interest in paid concerts may be related to several circumstances. On one hand, there are many cultural and entertainment events taking place in Latvia, and audiences have to choose where to spend their time and money. On the other hand, financial uncertainty may make people more cautious about discretionary spending. > "There is currently too much supply in all areas. I don’t know if it’s due to purchasing power or if people are afraid that a war will start and they will need money," the artist speculated. Another possible reason she considers is the abundance of free events during the summer season. > "Our summer in Latvia is so short, and there are incredibly many free events in the summer. Perhaps after that, people no longer want to pay for concerts," Dimanta suggested. At the same time, the singer does not claim that any one of these reasons was decisive. In her opinion, several factors may influence ticket sales. ### Instead of earning, there are additional expenses The situation is particularly painful because Dimanta is organizing the tour herself and bears the financial responsibility for its execution. Renting venues, technical support, and other organizational expenses require significant investments. With a small number of tickets sold, the revenue may not even cover the basic costs. > "It’s not that I expected to make huge money from the concerts, but I would like at least something to be left over. However, in the end, I have to pay out of my own pocket," the singer said. Thus, performances that were supposed to at least partially recoup the investments are currently turning into additional expenses for the artist. ### The singer does not intend to cancel concerts Despite the unsuccessful experience of her first tour, Katrina Dimanta does not plan to stop her concert activities in Latvia. The artist has decided to view her current financial losses as an investment in the further development of her career. > "I have come to terms with the fact that now I have to pay for the opportunity to perform concerts myself. I see this as an investment in my future, as I will definitely continue to organize concerts in Latvia," she emphasized. According to the singer, the current difficulties have not changed her desire to continue performing for the Latvian audience. Dimanta's story shows the financial risks that a musician can face when organizing a concert tour independently, even when it comes to performances in their own country.
