Gulbe explains which common products supermarkets mark up significantly

In the TV24 program "Press Club," Ingunā Gulbe, the head of the Agricultural Market Support Center, stated that she has been monitoring food prices in the supermarket chains of Latvia, Lithuania, and Estonia for about 30 years. Her observations show that the prices for the cheapest buckwheat, rice, white bread, and rye bread are the same across different retail chains, and a similar situation is observed in neighboring countries. On the other hand, price differences are more pronounced in other groups of products, such as cheeses and meat products. Gulbe explained that each store may have its own products on which it tries to earn more, while others have a lower markup to attract customers. Therefore, the most advantageous store may depend on which specific products a person chooses.